Attribution
Where a visitor came from: the three campaign tags of the link they followed (the utm_* values under their short names). A neutral value that the suite’s SDKs carry to the things that can
create or identify a person, so Audience can record it once as their first touch.
The text is untrusted (anyone can write a link). This SDK stores nothing: it reads the page’s address, or what the site passes, at the moment it sends. Keeping a first touch across pages is the site’s decision. The cleaning rules exist in four places (Audience, Forms, forms-sdk and here), held together by one shared fixture, so they are changed together or not at all.
Properties
Section titled “Properties”campaign?
Section titled “campaign?”
optionalcampaign?:string
medium?
Section titled “medium?”
optionalmedium?:string
source?
Section titled “source?”
optionalsource?:string